Prodanovic D (3 December 2019) Roy Morgan: Spirits consumption increasing. “Looking at the types of alcohol Australians are drinking, spirits is one of the stronger categories over the last few years with consumption increasing from 25.9 per cent in 2014 to 26.7 per cent [5,234,000] as of September 2019,” said Roy Morgan CEO Michele Levine. In ‘Food & Drink Business’.