Jackson N (26 November 2019) Mandatory Pregnancy labels on alcohol set to cost industry a lot more.

The industry claim is to continue voluntary labelling to‘minimise excessive costs to industry (and thus potentially to consumers)’ and because ‘awareness of the potential harm of alcohol for pregnant women is already at very high levels in the community’. According to data from the Australian Institute of Health and Welfare, 98.8 per cent of women either abstain or reduce their alcohol consumption when pregnant (up from 96.6 per cent in 2004), indicating high levels of awareness of alcohol harm to the unborn child. The Shout, National Liquor News.