NOFAS has partnered with the European Fetal Alcohol Spectrum Disorders Alliance (EUFASD) and other organizations around the world on a campaign to raise awareness of the risks of drinking during pregnancy. Working with Fabrica, an Italian marketing firm, the campaign committee developed provocative visuals for posters and large banners. These posters will be revealed on September 9, 2014, along with a special Twitter hashtag for the campaign. The campaign will feature posters/banners in public places (museums, historic buildings or landmarks, geographic sites) at 9:09 am local time. FASD organizations around the world will take a photo of the banner and share it on social media and websites. The hope is to create a media blitz of photos around the world (starting in Japan at 9:09 am. and ending in California).