Rock station sacramento

Paul Marshall is returning to Audacy Sacramento’s 98 Rock (KRXQ) for a new weekday morning show starting June 24. Marshall previously served as the station’s Music Director and afternoon drive host from 2001 to 2004.He announced his departure from Hubbard Radio Phoenix’s KSLX on social media in May. The host has also worked at WAAF and WBCN in Boston, KQRC in Kansas City, and KDKB in Phoenix. During his past time in Sacramento, he contributed as a Monday Night Football postgame analyst for KXTV-TV.Audacy Sacramento Regional Vice President Stacey Kauffman stated, “We are excited to welcome Paul Marshall back to 98 Rock. His deep connection to the Sacramento community and his previous success at our station will make him a welcomed addition to our weekday lineup. We look forward to seeing the energy and enthusiasm he will bring to our listeners once again.”Marshall shared, “I am humbled by the opportunity to rejoin 98 Rock. Huge thanks to the Audacy brain trust that deemed me the guy for the gig, namely Jeff Sottolano, Dave Richards, Vince Richards, and Stacey Kauffman. I look forward to working alongside a great group led by Aaron Roberts. I’m stoked to get back to Sac!”

The amazing resurgence of KROY in the late eighties was thwarted by a takeover that drove ratings into a downward spiral. KROY had topped KSFM and KWOD at a time when stations all over America were confused as to the direction the mainstream was headed,as some stations leaned to beats while others sounded more pop/rock. KROY had remained steady playing the biggest crossover hits andjumping on the latest beat-oriented music. When Great American took over in 1989, PD Sean Lynch made sweeping changes to the music, which included a lot of pop/rock "gold" from the eighties. It didn't work - it was probably too muchidentity change for a station that had been working. KROY's ratings sank and never recovered.In November 1990 Great American Broadcasting dropped the legendary KROY call letters and flipped the station to classic rock as KSEG (The Eagle 96.9 FM) with Jeff McMurray as the new PD. According to Dave Diamond, who worked on-air for both KROY and then The Eagle, the first song played on the new classic rock station was "Fly Like An Eagle" by The Steve Miller Band. Dave went on to do middays at Mix 96. The Eagle was part of the beginning of the end of the KZAP story as they stripped away their "upper demo" audience. In the late nineties The Eagle was programmed by Station Manager Larry Sharp, who went on to program classic rock station The Bone (107.7 FM) in San Francisco. The Eagle was usually among the top ten stations in Sacramento throughout the nineties, many times making the top five.

Longtime Sacramento rock DJ Bob Keller may be a dinosaur from radio’s pre-corporate era, but he knows how to surf the changes Bob Keller spins the hits: “Let’s Eat!” “More Sugar!” and something about that free mule you’ve been dreaming of.Photo by Larry Dalton “If you’re really hip, the passing years will show.”That was the promise offered by an old hit by Tower of Power, which blasted out of radios during the early ’70s. In radio, where an average stint as disc jockey is brief and unsure at best, those passing years have been very kind to Bob Keller, who spins classic-rock hits on weekdays from 10 a.m. to 2 p.m. at KSEG 96.9 FM, better known as “The Eagle.” Keller recently marked 20 years on River City radio.“In this business, being a DJ means you’re like a filter of pop culture—you prepare for it—read newspapers, watch TV,” Keller says modestly.While Keller’s easygoing style, delivered in a buddy-next-door kind of voice, can account for some of his longevity, a chunk of his success has to ride on his other “job”—as a restaurateur and originator of the Café Rock, “a theater of the mind” show. With his staff of Chef Ptomaine, waitress Betty Varicose, busboy Sal Monella and the honorary pooch-mascot Scraps, Keller has dished out prime noontime rock ’n’ roll to musically ravenous Sacramento audiences since 1981.Keller launched the Café at KZAP, Sacramento’s late, great, innovative, freeform rock ’n’ roll (and a whole lot more) station that was born in

Urban oldies or Top 40 as "KISS 101" were supposed to be the result. However, the November 10, 2004 edition of the Walton & Johnson Show on KLOL informed listeners that if they wanted to keep listening, they had better learn Spanish.On November 12, 2004, after a rerun of the Walton & Johnson Show, KLOL changed its format to Latino hip-hop. The final six songs that KLOL played as a Rock station were:"Hells Bells" - AC/DC"Rooster" - Alice in Chains"Aqualung" - Jethro Tull"Who Are You" - The Who"Sad, But True" - Metallica"I'm Free" - The Who (also the first song played on KLOL)In the fall of 2007, KLOL redesigned their entire look, changing their format to more contemporary latino pop music under the direction of Clear Channel's Senior VP Alfredo Alonso. This design was made to better compete with other Spanish-speaking stations that also had the same format. The name MEGA 101 was kept, however the logo changed. The website was also redesigned.CBS AcquisitionOn December 15, 2008, Clear Channel and CBS Radio announced a multi-station swap: KLOL and sister station KHMX would go to CBS Radio, while CBS Radio-owned stations WQSR in Baltimore, Maryland, KBKS in Seattle, Washington, KLTH and KXJM in Portland, Oregon and KQJK in Sacramento, California would go to Clear Channel. The sale was approved on March 31, 2009 and was consummated on April 1.Online Return of Rock 101On November 12, 2012, after 8 years of absence, Rock 101 KLOL returned as an Internet Radio station. The online-only iteration plays Classic, Progressive and some Contemporary rock as well as Blues-Rock, often commercial free using a listener supported business model.The station has several syndicated shows as well as original programming. Classic station imaging is played and classic clips of Stevens & Pruett's "Uncle Waldo" are aired on Friday mornings. Former "On Air" personalities such as Jim Pruett, Dayna Steele and Scotty Phillips have contributed with sweepers and station drops, along with other material.

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