Rethink events

Author: E | 2025-04-25

Rethink Events is located in Brighton, East Sussex, United Kingdom. Who are Rethink Events 's competitors? Alternatives and possible competitors to Rethink Events may include Picanol Group, Festins Traiteur, and Water And Energy Exchange .

Careers With Rethink - Rethink Events

The Future of Live Events, in a Streaming WorldBy: The BitMar Team. The COVID-19 lockdowns has forced the World to rethink the way in which we interact with one another. This includes the way in which we attend live events—such, as: concerts, festivals, and sports games. As we begin to emerge, post-COVID, many are wondering how the rise of streaming services will impact the future of live events.Virtual events offer several advantages, over traditional live events. Increased accessibility is one of the most significant benefits. By removing the barriers of time, distance, and physical limitations, virtual events can reach audiences around the World. For example: the virtual edition of the Edinburgh Fringe Festival, in 2020, reached a global audience of over 3 million people—far-exceeding the attendance of the physical festival, in previous years.However, there are also several challenges to recreating the experience of a live event online. One of the biggest challenges, is: replicating the energy, and atmosphere, of a live event. The connection – between the performer, and the audience – is a crucial part of the live event experience. Replicating that connection, through a screen, can be difficult. Additionally, technical glitches, and Internet connectivity issues, can disrupt the flow of virtual events; leading to a less-engaging experience, for viewers.Despite these challenges, the pandemic has forced the live event industry to adapt, and innovate. Many events have embraced the virtual format, experimenting with new ways to engage audiences, and monetize their content. For example: some virtual events have included

Rethinking Materials 2025 – Rethink Events

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Rethinking Materials - May , 2025 - Rethink Events

If you see a spike, then it’s evident that your message is clearly not resonating with your customers. And you better rethink your email marketing strategy.Email communication examplesHere are a few examples of the right and wrong to email during a disasterThese emails used a frivolous tone that was surely meant in good fun, but stressed recipients found their flippancy too callous to graciously accept.Other businesses took a different approach, acknowledging the hassle – and sometimes danger – that a recent storm incurred, and genuinely attempting to extend help.Something significant to note about these messages: the emails from banks were decidedly un-bank-like. The usual polished veneer was replaced with an obliging, accommodating tone. And none of these brands tried to sell anything – they understood it was not the time.Anthropologie’s email fell somewhere in the middle of the road. It did encourage online shopping during the storm by offering free shipping, but the approach of the text was far removed from that of Urban Outfitters above. Observe:You’ll notice that instead of a flippant, “might-as-well-shop-with-us” attitude, Anthropologie’s copywriters went with thoughtfulness and attentiveness. The subject line read, “Stay put, please: shipping’s on us,” indicating that Anthropologie would rather lose some income than have any of its customers hurt traveling to its stores.Remember to be sensitiveSo in the end, it really does come down to compassion and consideration.When you make the extra effort to be aware of major events your readers are going through, they will notice. Whether you handle it graciously or badly, they will file away their emotional reactions.When you’re marketing in the face of disaster or pandemic, the impact of your email, even if it’s subtle, will last.Keep reading:. Rethink Events is located in Brighton, East Sussex, United Kingdom. Who are Rethink Events 's competitors? Alternatives and possible competitors to Rethink Events may include Picanol Group, Festins Traiteur, and Water And Energy Exchange . Rethink Events T: 44 (0)1273 . Rethink Events Ltd, 2nd Floor One Gloucester Place Brighton BN1 4AA. Our Events.

2025 Rethinking Materials Summit - Rethink Events

Important leaders in the industries of sports and technology worldwide. Xtadium offers live and on-demand sporting events through video of 180 and 360 degrees and up to 8K of resolution. The App includes a social component that turns it into the perfect place to enjoy events with friends on private watch parties with people around the country, allowing fans to talk, interact, and see each other's avatars as if they were there. Currently, NASCAR, UFC, One Championship, EuroLeague Basketball, World Surf League, All American Cup, and more can be enjoyed on Xtadium.XTADIUM - The home for sports in the metaverse - YouTubeAt the SportsPro OTT Summit, Xtadium will have its stand where all attendees can go and immerse themselves in the action. A dedicated speakers' session and technology showcase will also be held at the Summit on Wednesday, November 30th; the speakers will be Sebastian Amengual and Martha Tian, Content Verticals Lead from Meta. In addition, Héctor Prieto, YBVR Co-founder, and CEO will attend the SportsPro OTT Awards gala in which YBVR could be awarded because it is a nominee for Best Start Up Tech Company.Learn More: To find out more about YBVR visit us at YBVR° | RETHINK IMMERSIVE and for Xtadium, visit us at Xtadium (xtadiumvr.com) or follow our social media channels @XtadiumVR on Twitter, TikTok, Facebook and Instagram.SOURCE Yerba Buena VR WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+Newsrooms &Influencers 9k+Digital MediaOutlets 270k+JournalistsOpted In

2025 Rethinking Materials Summit – Rethink Events

The broken pixels. Instead of putting Ohtani at the center of a campaign push, the black square became the centerpiece of a campaign that embraced imperfection. “Shohei’s foul ball, and the attention it initially received, just helped us avoid an expensive media push,” explains Starkman. It was an unusual approach. Where many brands may have tried to downplay the incident, especially without a formal endorsement from Ohtani, Coors Light chose a different route. With an adaptable, quick approach, the image of a black square-adorned Coors Light can quickly flooded social media feeds and appeared on billboards and on digital ads around Angel Stadium. Within 48 hours, Rethink had designed and launched a special-edition Coors Light can, featuring a black square where the pixels had gone out in the Citi Field ad. For Rethink, the quick reaction to the moment fit naturally into the agency’s philosophy. “At Rethink, we believe in the ‘go then grow’ approach, where we put out something simple that encapsulates the ‘big thought,’ such as a social post, and if it takes off, we start to grow the idea with multiple executions in various mediums.” In short, he explains, “Consumers tell us everything we need to know in real-time in terms of further development.”The simplicity of the idea made it easy for Molson Coors to greenlight further executions without extensive research or drawn-out decision-making. Operationally, the key was avoiding long meetings, according to Starkman. “This entire campaign happened because Molson Coors and Rethink acted as one team,” he said. The teams communicated primarily through phone calls, group texts and Slack messages, allowing them to move at the speed needed to capture the viral wave. Turning a black square into a global phenomenonThe unconventional approach paid off in spades. The limited-edition cans sold out online in less than 24 hours. Fans in both the US and Japan – Ohtani’s home country – embraced the campaign, adding black squares to their own Coors Light cans and merchandise when the special cans sold out. Even the original broken panel itself became a piece of memorabilia, auctioning off online for more

2025 Rethinking Materials Summit Rethink Events

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy that turned out to be a home run. Each year, the International Andy Awards, in collaboration with the Advertising Club of New York, present the Brave Brands awards, recognizing companies taking risks with their marketing initiatives.This year, Coors and independent creative agency Rethink are being honored for their success in creating a viral moment at speed – and a new kind of sports sponsorship – all from a broken out-of-home ad. In the crowded field of sports marketing, brands often spend millions to stand out. But in the summer of 2023, Coors Light found itself in a unique position with the opportunity to create an off-the-cuff sports marketing moment that required no paid media spend or big check to secure an endorsement. Want to go deeper? Ask The Drum In fact, the moment that sparked one of the brand’s most memorable campaigns was completely unplanned. In late August of last year, a foul ball from baseball superstar Shohei Ohtani – who then played for the Los Angeles Angels – knocked out an LED module in the brand’s ad at Citi Field. The result was an image of a signature silver Coors Light can – with a black box hovering above the brand logo. Where some brands might have seen an embarrassment, Coors Light and its agency, Rethink, saw opportunity. What followed was the birth of the ‘Lights Out’ campaign, a study in quick thinking and creative agility that turned a fleeting moment into a viral sensation.Seizing a knockout momentCoors and Rethink wasted little time in jumping on the opportunity. “Shohei gave us rocket fuel by breaking the ad. We just needed a spark,” says Rethink’s global chief creative officer Aaron Starkman. “When something culturally relevant happens that fits with your brand in a meaningful way, and it’s something the brand can capitalize on, it’s good to go for it.”The team decided to focus primarily on the imagery of the moment –. Rethink Events is located in Brighton, East Sussex, United Kingdom. Who are Rethink Events 's competitors? Alternatives and possible competitors to Rethink Events may include Picanol Group, Festins Traiteur, and Water And Energy Exchange . Rethink Events T: 44 (0)1273 . Rethink Events Ltd, 2nd Floor One Gloucester Place Brighton BN1 4AA. Our Events.