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Traditionally, marketing SMS has been a one-way street. Businesses simply used SMS as an information delivery system.But two-way SMS takes marketing to the next level by enabling customers to communicate with businesses. This turns SMS marketing into a conversation where brands can build relationships with their customers, eventually, creating advocates for your company.What is two-way SMS?Two-way SMS is a combination of inbound and outbound alphanumeric messaging (to learn how SMS differs from MMS, click here). Two-way SMS opens up conversations with customers by sending messages and letting recipients respond to those messages, allowing for real-time dialogue. Two-way SMS can be automated using keywords that prompt responses when customers text those keywords to your two-way SMS number.How two-way SMS worksSMS stands for Short Message Service. It’s a standardized service for sending text-only messages between mobile phones. One strength of SMS is that computers and other devices can also send and receive SMS messages, assuming they’re equipped with the right software.Typically, SMS messages are transmitted over cell phone networks. In fact, SMS messages usually travel on a cell phone network at some point, unless both the sending and receiving devices are connected to the internet.This is one reason SMS messages are only capable of sending text. Messages with large packages of data, like images or audio files could quickly overload cell phone networks.However, one feature of SMS is that no internet connection is required for sending SMS messages. Yes, SMS messages can be sent over an internet connection. But SMS messages can be sent and received on traditional cellular networks. This makes two-way SMS compatible with almost any device.This broad compatibility is especially useful for businesses who need to communicate with as many customers as possible. Learn more about SMS numbers here.Two-way texting—why it matters to your businessOne-way information delivery is all right. But a two-way communication channel is far better for just about everything.No matter what you’re doing, being able to get a response from your customers makes your SMS marketing better.Faster response timesThis might seem like a no-brainer, since you can’t get an SMS response from a customer without two-way SMS. But it’s not all about getting a direct response to your text messages.When you’re advertising, you’re trying to get a response. Your desired response might be a reply to your message. Or it might be getting the customer to go to your website. Two-way SMS is better for getting just about any response as quickly as possible.SMS open rates can be as high as 98%. And people respond to a text within 90 seconds, on average. Compare this to 90 minute response times for email.So, no matter what action you’re trying to drive with your SMS marketing, using two-way

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Bulk SMS Features About / Features SMSGATEWAYHUB SMS marketing platform is advanced, very easy & user friendly. When you hire SMSGATEWAYHUB, one of the best Bulk SMS service providers, it will always factor these points while designing SMS marketing strategy. It will help boost public relations, enhance customer education, and generate leads in the long run. Contact Us Affiliate Programme SMS Excel Plugin Our SMS Excel Plugin can be directly integrated with Excel and one can send different SMS to different mobile number at once.Read More Offline Bulk SMS We provides one of the most efficient service in which sending of messages while you are offline.Read More Whatsapp API SMSGATEWAYHUB makes it easy for businesses to create a brand and communicate with customers on WhatsApp.Read More SMSGATEWAYHUB is a popular, Reliable bulk sms & otp sms service provider in India. Unicode SMS Send mass sms with unicode option to send sms in national & regional languages as well like hindi, tamil, telugu etc. Language is no bar to connect with people. Promotional SMS Promote your business by sending sms and capture leads. SMSGATEWAYHUB adds another facility of sending promotional sms with sender id using Enterprise Route. Contact Management You can easily manage all your contact lists in our panel. You can Add or block groups and upload bulk contacts in a user friendly manner easily. API Integration We facilitate integration of flexible and Powerful API into applications to send alerts, notifications, confirmations etc. We can build custom API as per current needs. SMS Scheduling SMSGATEWAYHUB offers "Send Later" option. You can schedule SMS for future dates: simply choose time and date and sms will deliver accordingly without any error. Sender ID & Template You can create unlimited sender id and templates as per your requirement with instant approval by our team. It gives ease of access. Transactional SMS We assure instant delivery of transactional nature of sms like OTP's, transactional sms , delivery related sms. Add your templates and check instant approval. Delay is strictly denied. More Features Detailed Statistics Track each and every number in your campaign and find

This bulk SMS marketing process is all done in a matter of minutes, if not seconds, and has become one of the most popular forms of marketing communication in today’s society.Businesses can use SMS marketing platforms to send promotional messages, appointment reminders, shipping alerts, booking confirmations, one-time passwords (OTP), and more SMS marketing campaigns. SMS marketing services also enable the ability to automate messages, which is particularly important for two-way communication when conducting strategies such as polls, reviews, and SMS competitions.Text message providers allow businesses to send hundreds of thousands of SMS messages at any one time, however SMS marketing isn’t just for large enterprises. Small businesses (and SMEs) can harness the power of SMS marketing platforms to conduct marketing strategies that will build strong relationships with their customers and stakeholders.What Makes A Great SMS Marketing Platform For Small Businesses?There are a plethora of SMS marketing platforms available to USA businesses, all of which offer a wide range of features, apps, and SMS services. However, not all of these services are useful for small businesses. Many SMS marketing providers offer complicated software built to integrate with larger campaigns as a marketing push, whilst small businesses may want a more focused approach to build customer relationships through two-way communication. Furthermore, many text message platforms offer an SMS API built for developers to customize more complicated web-applications.Thus, if you’re a small business wanting a simple, fuss-free, easy set-up SMS marketing platform, then be sure to look out for the following features.User-friendly SMS