Good keyword

Close battle.Both SEO platforms give you advanced keyword tools for effective keyword strategy campaigns. You can perform in-depth keyword analysis using either Rank Tracker or Semrush.However, accuracy and access to in-depth data are essential here, which is something Semrush offers more. The accuracy of keyword data and the level of access you get with Semrush is unmatched by Rank Tracker. This is not to say Rank Tracker is insufficient for an extensive keyword research campaign, but Semrush happens to go over with its data. Plus, the sheer size of the Semrush keyword database blows other competitors out of the game. With 25 Billion keywords in its database and still growing, only Ahrefs comes close. Well, for this round, Semrush won again. 3. Rank TrackingYou need an accurate rank-tracking tool to measure the impact of your SEO strategies. Both SEO Powersuite and Semrush have tools for keyword-tracking with advanced capabilities and features.Semrush Rank/Position TrackingSemrush’s position-tracking is a comprehensive tool that lets you see lots of data relevant to keyword position, traffic, and visibility. Also, it compares your performance with competitors. There is a lot of data to review within Semrush’s keyword tracking tool; you can:Check and analyze ranking distribution.See keyword ranking visibility gains.Compare keyword ranking against competitors.Keyword visibility loss.Review top-ranking keywords.Track keyword position.Track keyword position by SERP features.Check for keyword cannibalization.Keyword by location and device type.List of ranking pages. You can dive deep into each report and get more insights into keyword data, or check the overview tab to see your progress. With these comprehensive keyword reports, you can analyze performance better, track your progress everywhere, and make the right decision. It’s good to know that Semrush automatically updates the report, so you always get the latest info about your keyword ranking positions. Also, you can set up an email notification for keyword position changes. SEO Powersuite Rank TrackingOnce again, Rank Tracker comes into the ring and gives a good fight here. It is the SEO Powersuite keyword position tracking tool. For a start, you can track keywords in over 500 search engines, mobile and desktop devices, track location keywords, etc. This is one of the notable features of Rank Tracker; it lets you choose or customize search engines or locations to track keyword performance. Additionally, you can track competitors’ keyword performance and compare your progress. Like Semrush, you can see keyword visibility, track PPC keywords, and match keywords to their

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A relatively low search volume now but that it has been steadily increasing over time. This could mean a bigger pay off later. Relevance and Conversion PotentialWe mentioned above that you should target keywords that offer high conversion potential. Remember that search traffic will always come to your site either at the top, the middle, or the bottom of a sales funnel. The best keyword strategies target keywords that are relevant to every stage of the sales funnel. This way your SEO efforts are helping to drive traffic at every stage of the sales process.With this in mind, you can decide what kind of content the keyword is best suited for. For example, a keyword that can help build your authority is probably better suited to a blog post. If there are people searching for a keyword that is directly related to a product or service you are selling, use it somewhere like a landing page.Prioritize KeywordsNow that you've established a list of keywords and determined ranking difficulty, it's time to start creating a strategy document. This is where you want to keep all your research. List out your keywords and include relevant information like search volume, ranking difficulty, keyword modifiers, etc. A good strategy document will allow you to determine high-potential keywords quickly.Tracking Your KeywordsThe final aspect of any good keyword strategy is tracking your keywords. Good keyword strategies are fluid and adaptable, but you can only adapt if you have the analytics to point you in the right direction.There are lots of tools you can use to measure your progress against your goals and gain invaluable insights into how your keyword strategy is working. Making sure you check in, at least monthly, can save time in the long run as you can avoid continuing down a path that

Determine which keywords are worth investing time and money into and which are not. This saves you from lost leads and enables you to make the best ad placement decisions.Typically, a keyword with a low competition level is a good choice. You’ll need to bid less to rank for such keywords in Google’s paid results. Considering other keyword metrics like the search volumes and how much advertisers pay for clicks from related ad placements is also essential. You need sufficient and accurate keyword data to determine which keywords are worth targeting.If a keyword has a low competition level but a low search volume, it may not be worthwhile to bid for it. You must ensure that your target keywords are those your audience is searching for. Photo by Austin Distel on UnsplashHow to Check Keyword CompetitionAfter compiling a list of relevant keywords for your paid campaign, you will want to check the competition level of these keywords. The good thing is you don’t have to crack your brain to achieve this. There are several tools for checking keyword competition.Here are some of the best tools.1. Google Keyword PlannerGoogle Keyword Planner is a free tool offered by Google to assist in keyword research. The reports generated from this tool allow for insights into the popularity of various phrases, their cost-per-click ratio, and search volume. Google keyword planner is easy-to-use. Upload your keyword list, and you’ll receive data on the average monthly searches, competition level, and top-of-page bids for your keyword. The top-of-the-page bid refers to the bid required for your ad to appear at the top of search results. With this information, you can decide which keywords to bid on.Google Keyword Planner also suggests related keywords that you might want to target. You can access the tool for free with your Google Ads account.2. SEMrushSEMrush is a paid keyword tool that offers a free search with limited functionality. Enter a keyword into the tool, and you’ll receive data on the search volume, paid search CPC, and competition level. You’ll also get a list of keywords related to your searched term alongside