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Serif was founded in 1987 by a small team of software engineers, with the objective of creating lower-cost alternatives to existing Desktop Publishing (DTP) software packages using the Microsoft Windows platform.[2][3]The first Serif product to be released was called PageStar: a simple, low-cost advertisement layout program for Windows 2.0. This was expanded in 1990 with their follow-up, PagePlus (originally for Windows 3.0),[3] which would go on to win 'Best Software' at the Computer Shopper Awards 2014.[4] In subsequent years, this was accompanied by other software products in the 'Plus' range, including DrawPlus (1994),[5] PhotoPlus (1999),[6] WebPlus (2000),[7] and MoviePlus (2003).[8]In 1996, Serif was acquired by American company Vizacom (formerly known as Allegro New Media); however, ownership was sold back to Serif senior management in 2001.[9][10]The successor to their DrawPlus product, Affinity Designer (a vector art & design package), was launched in 2014 for macOS.[11] It was Serif's first product for macOS, and had been written from scratch specifically for it.[12] This was followed in 2015 by the second Affinity product (and successor to PhotoPlus), Affinity Photo (a photo editing & design package).[13]In 2016, following the release of Affinity Designer and Affinity Photo for Windows, Serif ceased development for their 'Plus' product range to focus exclusively on the Affinity product range.[14] Support for the legacy product range ended in July 2022.[15]Affinity Designer is considered an Adobe Illustrator alternative and is cross-platform with versions available for iPadOS, macOS and Windows. It supports both vector and raster design artwork, with powerful tools and a budget-friendly price.[16][17][18] Affinity Designer was selected as the winner of the "Best Software For Designers" Award in the 2022 Creative Bloq Awards.[19] It was also one of the winners of the 2015 Apple Design Award.[20]Affinity Photo has been described as an Adobe Photoshop alternative, and is compatible with common

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We have a 20% discount to share with you so you can save money when purchasing Serif software such as Affinity Photo 2. 28 Jun 2023 8:00AM by ePHOTOzine| Offers Serif, the creators of Affinity Photo 2, is giving you the chance to save 20% on all their products (Affinity Photo, Affinity Designer and Affinity Publisher). Affinity Photo 2 recently had an update and this is the first chance ePHOTOzine readers have to grab an exclusive 20% discount when purchasing the updated photo editing software. Tools already available in Affinity Photo that have been enhanced in the 2.1 release include guides, layers, assets, warping, strokes, text and brushes/ Plus improvements have been made to the Crop tool, JPEG XL batch export, there are new measure/area tools and the software now supports iPad Photos App integration. If you make photo books or promotional materials, Affinity Publisher 2 is what you need. Easy to get started, it helps you to create beautiful layouts using images, text and graphics.To save 20%, visit the Serif website and use the following code at the checkout: EPZ-KYX0BHPEGRD8This offer is valid until the end of 30 June 2023. Save 20% on AffinitySupport this site by purchasing Plus Membership, or shopping with one of our affiliates:Amazon UK,Amazon US,Amazon CA,ebay UK,MPB. It doesn't cost you anything extra when you use these links, but it does support the site, helping keep ePHOTOzine free to use, thank you.