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Markets, both local and international".Tenute d'Italia: A Vision in Line with SportFor our part, at Tenute d'Italia, we have chosen to embrace this strategy with conviction, aligning our corporate values and missions with those of sport. Our presence in foreign markets is guided by principles of collaboration and unity, elements that we also find reflected in the world of sport.Last year, we had the honour of participating as a sponsor in the 70th anniversary of the Macau Grand Prix, an occasion to celebrate with our wines and delight the audience during gala dinners. This year, our presence as a sponsor at the World Table Tennis Championships in Busan, South Korea, reinforced our value and esteem in Asia.These successes are the result of our commitment and reflection on our corporate goals. In the same way that sport conveys ideals of cooperation and teamwork, we at Tenute d'Italia also want to continue along this path, sharing successes and celebrating with you, with excellent wine and synergies based on cooperation and shared commitment. Some references and names are extracted from the Corriere Vinicolo article of 26 February 2024

Marketing Strategies in the Wine World: A Toast to Sporting Events In the world of wine marketing, sponsorship of sporting events is a practice that is as widespread as it is effective. Although it may seem unusual at first glance, the reality is that moments of triumph and celebration are often accompanied by a glass of sparkling wine. Think, for example, of Formula 1, the Giro d'Italia, or celebrations in the world of football. This tradition, rooted in time, not only guarantees immediate product visibility, but, as highlighted in a dedicated analysis, aims to create an emotional bond with the public. Millions of spectators, repeatedly exposed to a brand, can develop a preference that translates into purchasing choices. When the product becomes a symbol of celebration, it acquires a 'cool' value, becoming the object of desire.However, the choice to associate with sporting events goes beyond mere exposure. As pointed out by Franco Santini in Corriere Vinicolo, "there is a deep link of values between wine and sport, such as dynamism, inclusion, sociability and the continuous striving for improvement". This synergy is "fundamental for effective commercial positioning and for building a solid brand image consistent with the sporting values of excellence, success and conviviality, as highlighted" by Massimiliano Bruni, an expert in strategy and brand management.The results speak for themselves: "the combination of wine and sport proves to be a winner, contributing not only to an improvement in image but also to a concrete increase in turnover and expansion into new

And 1:200 000. Made almost a century ago, it is still an effective and useful piece of kit that cost me less than a tenner. Map measurer by Henri Chatelain, with Quarter-Inch Ordnance Survey map to The Border, 1935 " data-image-caption="Map measurer by Henri Chatelain, with Quarter-Inch Ordnance Survey map to The Border, 1935 " data-medium-file=" data-large-file=" loading="lazy" width="2518" height="4543" src=" alt="Map measurer by Henri Chatelain, with Quarter-Inch Ordnance Survey map to The Border, 1935 " srcset=" 2518w, 83w, 166w, 768w, 568w" sizes="(max-width: 2518px) 100vw, 2518px">Map measurer by Henri Chatelain, with “Quarter-Inch” Ordnance Survey map to The Border, 1935 National Trail England Coast Path: ‘champing’ at Cooling The Iwade to Grain section of the England Coast Path has recently been officially signed off. I walked it last summer when I completed a circuit of the Isle of Grain, enjoying an unusual overnighter on the way. England Coast Path: ‘champing’ at Cooling Trail talk Trail talk: Navigation resources for hiking in Gran Canaria Three Points of the Compass takes a glance at some of the best maps, guidebooks and online resources there are for those hiking on Gran Canaria Trail talk: Navigation resources for hiking in Gran Canaria map measurer Map measure of the month: the Corriere dei Piccoli chilometrometro This months measure was a gift with one of the most successful of Italian comics. It is cheap, is simple to make and, most importantly, introduced children to the wonderful world of maps and working with them. Map measure of the month: the Corriere dei Piccoli chilometrometro Trail talk Trail talk: Camino de Santiago de Gran Canaria- the finish Three Points of the Compass travelled to the Canary Islands to walk a little known Camino. The first day had not gone well, how would it end? Trail talk: Camino de Santiago de Gran Canaria- the finish Gear Trail talk: Camino de Santiago de Gran Canaria- day one Three Points of the Compass travels to the Canary Islands to walk a little known Camino: "the way of St. James among volcanoes" Trail talk: Camino de Santiago de Gran Canaria- day one ditty bag Gear talk: what I took on the Arctic Circle Trail Three Points of the Compass takes a glance at what he wore and carried on an eight day 100 mile summer backpack across Greenland's Arctic tundra. Gear talk: what I took on the Arctic Circle Trail map measurer Map measure of the month: Ecobra pocket dividers This month's map measure is from a German firm that manufactured almost exclusively for one of the largest US importers of drawing and surveying instruments. Map measure of the month: Ecobra pocket dividers Trail talk Trail talk: Arctic Circle Trail: Eqalugaarniarfik to Sisimiut